Addie Swartz is the founder and CEO of reacHIRE and a leading voice on how to support and advance professional women at all stages of their careers. Under her leadership, reacHIRE has grown from a pioneering Boston-based company focused exclusively on the return-to-work market, to a national brand offering Fortune 500 companies solutions for engaging and retaining early-career women, mid-career women and returning women.
Prior to reacHIRE, Addie founded two female-focused businesses at the intersection of media, technology, and education. The Beacon Street Girls® book series provided positive role models and empowerment for ‘tween girls and was purchased by Simon & Schuster. BrightIdeas® was the first company to leverage an all stay-at-home-mom salesforce to sell children’s educational software and was acquired by a division of Pearson Education.
Addie’s proven track record of identifying early market needs for women has made her an outspoken thought leader, regular media contributor and a compelling speaker at high-profile events and industry conferences. She has been featured in top tier media including Wall Street Journal, Fast Company, Time, Boston Globe, Working Mother, NBC News, Thrive Global, Reader’s Digest, as well as many other outlets.
Before becoming a serial entrepreneur, Addie started her career at Bain & Company and built new businesses within Disney, Reebok, and Lotus Development (acquired by IBM). Addie is a graduate of Stanford University, and received her MBA from Northwestern University’s Kellogg School of Management. She is the proud mother of two daughters currently on their own exciting career journeys through Silicon Valley.